PXB.GG

PXB (Phoenix Blue Gaming) partnered with us to establish their online identity, transforming their blank website into a sleek, brand-aligned platform. With a dark-mode design and gaming-inspired elements, the site captures PXB’s energy and community-driven ethos. The result? A professional yet engaging website that enhances their presence and resonates with their audience.

Customer

Phoenix Blue Gaming (PXB)

Services

Design
Website

Deliveries

UI Design
Development
Website

Technologies

WordPress

The Challenge

Phoenix Blue Gaming (PXB) is a community-driven collective that plays a vital role in supporting organizers, broadcasters, and esports enthusiasts across the world. Known for their premium event experiences and commitment to the Swedish esports scene, PXB operates as a flexible and driven collective focused on delivering value to their community and partners. However, their online presence did not reflect their dynamic brand or vision.

Before reaching out to us, PXB’s online presence was minimal, with their website being nothing more than a blank page displaying "PXB.GG." While their work and reputation spoke volumes in the esports community, their digital identity fell short of communicating their professionalism and creativity. They needed a website that:
  • Reflects their strong branding.
  • Captures the energy of esports and gaming culture.
  • Serves as a hub for events, announcements, and community engagement.
  • Establishes their online presence as professional yet approachable.
PXB approached us with a clear goal: create a visually striking website that aligns with their branding and caters to their gaming-inspired audience.

Solution

We started by collaborating closely with the PXB team to fully understand their values, target audience, and aesthetic preferences. With their community-first ethos and premium event experiences as guiding principles, we designed a website that embodies their brand identity.
  • Brand-Aligned Aesthetics: We created a sleek, dark-mode website that resonates with the gaming culture while maintaining a polished, professional look. Subtle gaming-inspired elements, such as dynamic visuals, glowing accents, and modern typography, were incorporated to create an engaging experience.
  • Clear Navigation and Community Focus: The site structure was designed to highlight PXB’s services, events, and outreach programs. A dedicated section for community-driven initiatives and Discord integration was included to foster engagement.
  • Responsive and Accessible Design: The website was optimized for various devices, ensuring that PXB’s message reaches their audience whether on desktop or mobile.
  • Flexibility for Future Growth: We built the site with scalability in mind, allowing PXB to easily update content, announce new events, or add features as they expand their initiatives.

The Result

The final product was a visually captivating website that showcased PXB’s brand and aligned with their community-first approach. Key results included:
  • Professional Branding: The new site established PXB’s online identity as a modern and dynamic collective, reinforcing their reputation in the esports world.
  • Enhanced Community Engagement: The website became a central hub for event updates, community involvement, and partnership opportunities.
  • Gaming-Inspired Appeal: The dark-mode design and gaming-inspired visuals resonated with their audience, creating a premium experience that reflects PXB’s event ethos.
With their new website, PXB now has an online presence that matches their creativity, passion, and commitment to esports. Ready to level up your digital identity? Let’s create something spectacular together.

Client Feedback

"Working with the team on our new website was an absolute pleasure. They really took the time to understand who we are and what we wanted to convey with our brand. The result was a sleek, professional site that still captures the energy and vibe of the gaming community. The dark-mode design and gaming-inspired touches are exactly what we were looking for, and the site is super easy for us to manage and update. It’s clear they went above and beyond to deliver something that wasn’t just functional, but genuinely reflected PXB’s identity. We’ve already seen a boost in engagement from our community and partners, and we couldn’t be happier!"

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Marcus Maczewski

CEO & Founder @ Astoya.com

About Astoya

Astoya, founded in 2020 in Copenhagen, Denmark, is a duo crafting exceptional websites. We blend professional expertise with an adventurous spirit to ensure unique web presences. Contact us at [email protected].
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