Esport United (ESU), a prominent esports federation in Sweden, had an outdated website that no longer reflected its current values, audience, or vision. Originally founded in 2008 as Femina United with the aim of promoting female participation in esports, the organization later rebranded to Esport United to expand its mission of fostering inclusion and opportunity for all in the esports space. Despite its growth and success, the federation's online presence lagged behind. With a diverse and evolving membership base, ESU needed a modern and vibrant website that could effectively represent their current identity, engage their audience, and highlight their core mission of creating equal opportunities for everyone in the esports community.

Our goal was to create a website that captured Esport United's passion for inclusivity, gaming, and esports while matching the energy and modern identity they had developed over the years. We worked closely with their team to understand the brand’s evolution, its values, and its vision for the future. Drawing inspiration from Esport United’s dynamic and forward-thinking nature, we designed a website that is both visually striking and easy to navigate. The new site features a fresh, contemporary design with engaging imagery, intuitive functionality, and sections that emphasize the organization's diverse initiatives, from grassroots efforts to professional esports competitions. A clean, responsive layout was implemented to ensure optimal performance across devices, making it easy for users to access information on the go.

The website was designed to better showcase their growing impact on the esports landscape and to further encourage more people, especially those from underrepresented groups, to join their community. We also made sure the site would be scalable, allowing for future growth and easy updates as Esport United’s initiatives expanded.

The new website has significantly strengthened Esport United's digital presence. The clean and modern design now reflects their mission and values, making it easy for users to learn about their initiatives, get involved, and connect with others in the esports community. The site’s improved usability and accessibility have led to better engagement, with members and partners now more easily able to access information on upcoming events, esports opportunities, and the organization’s core goals. The visual appeal of the website matches the excitement and dynamism of the esports world, helping to boost Esport United’s credibility and position as a leading force for diversity and inclusion in esports.

The feedback from Esport United has been overwhelmingly positive, and the site now serves as an essential platform for promoting their mission and connecting with their growing community.

"The new website has been a huge improvement for us. It better represents what Esport United stands for and has made it easier for people to engage with our community. We've seen more traffic and positive feedback since the launch, and the design feels fresh and aligned with our mission. It’s exactly what we needed to move forward."